B&Q listings
B&Q Marketplace Listing Software
Ecom Wizard writes the copy for your B&Q Marketplace listings: a structured product title (the Name), body copy, 8 unique selling points, selling copy and a short key-features list. It works from the same product record as your Amazon, eBay, Shopify and TikTok Shop listings, so you add each product once.
What it does
- • Writes a structured B&Q product title (the Name) of 30 to 120 characters: brand, range or model and product type first, then colour, material, size and pack.
- • Writes titles to the rules integrators report for B&Q (no fully capitalised words except LED, no special characters, no repeated words) and leaves out marketing adjectives.
- • Flags a title with ? | _ characters or a repeated word as soon as you edit it.
- • Writes body copy as clean HTML with a plain-text version, plus 8 unique selling points, persuasive selling copy and 4 to 6 key features.
- • Scores every B&Q listing: title length, ? | _ characters, repeated words, and whether body copy, all 8 USPs, selling copy and key features are filled in.
- • Uses your brand voice, priority keywords and key product facts, so your B&Q copy matches your other channels.
- • Exports a CSV for each B&Q listing, or one CSV of all your listings.
- • Sends the copy onto the matching Linnworks product by SKU, on your B&Q (Mirakl) channel.
Written for B&Q, not copied from Amazon
Amazon now caps most titles at 75 characters and has added a separate Item Highlights field. Integrator guides put B&Q titles at 30 to 130 characters, and B&Q’s template has separate fields for body copy, unique selling points and selling copy. Ecom Wizard writes each channel in its own format from one product record, so the colour, size and pack details Amazon pushed out of the title go back into your B&Q title.
Works with Linnworks
Send a B&Q listing to Linnworks and it lands on the matching product by SKU. The Name becomes the B&Q channel title, and the body copy, selling copy, USPs and key features are combined into one HTML description, with the EAN and brand saved as extended properties. If your B&Q template needs those fields separately, use the CSV export instead. Whether the copy then reaches B&Q depends on how your Linnworks Mirakl integration is set up.
What it doesn’t do
Ecom Wizard writes and checks your listing copy. It doesn’t connect to B&Q or Mirakl directly, check your EANs against B&Q’s own range, or fill in category attributes, images, prices, stock or compliance documents. You still do those in Mirakl, through Linnworks or with your integrator. Our B&Q listing requirements guide explains what B&Q needs for each of them.
How it works
- 1
Add your product once
Enter the name, SKU, EAN and your selling points. Paste in your Amazon or supplier description to give the AI the facts.
- 2
Generate the B&Q listing
Get the Name, body copy, 8 USPs, selling copy and key features in seconds, with a B&Q listing score.
- 3
Review, export or send
Edit anything, then export the CSV for your B&Q upload or send it to Linnworks by SKU.
Write your first B&Q listing free
7-day free trial with 20 listings and no card required. Choose B&Q as your trial marketplace and turn your existing product details into a B&Q listing in minutes.
Start free →Frequently asked questions
Does Ecom Wizard list my products on B&Q?+
No. It writes and checks the listing copy. You upload it to B&Q yourself through Mirakl (file upload or manual entry), your integrator, or Linnworks’ Mirakl integration. It doesn’t create products or offers in Mirakl, and it doesn’t fill in category attributes, images, prices or stock.
What does a B&Q listing from Ecom Wizard include?+
A Name (product title) of 30 to 120 characters, body copy as clean HTML with a plain-text version, 8 unique selling points, selling copy and 4 to 6 key features. Integrator documentation for B&Q’s product template lists Body Copy, Unique Selling Point 01 to 08 and Selling Copy fields. Use the key features as source material for your category attributes.
Will it stop my B&Q listings being rejected?+
It writes titles to the rules integrators report (length, all-caps words, special characters and repeated words), and it flags ? | _ characters, repeated words and the wrong length in the title. Many rejections come from EANs, category attributes, images or compliance documents, which you still need to get right in Mirakl. Our B&Q listing requirements guide covers each one.
Can I use the product data from my Amazon listings?+
Yes, as the source, although there’s no automatic import from Amazon. Add the product once (paste in your Amazon description, add the EAN and selling points) and generate both listings. The B&Q version is written to B&Q’s format, not copied from your Amazon title.
Is B&Q included in the free trial?+
Yes, if you choose it. The 7-day free trial gives you 20 listings with no card required, on one marketplace of your choice, so pick B&Q. Paid plans start at £49/month ex VAT: Starter covers any two marketplaces, Pro covers four and Scale covers all of them.
Does it work with Linnworks?+
Yes. Ecom Wizard sends your B&Q copy onto the matching Linnworks product by SKU, on its B&Q (Mirakl) channel. The Name goes in as the title and the rest of the copy as one HTML description, with the EAN and brand saved as extended properties.