International listings
Sell Across Amazon Europe — Listings in Every Language
Write your listing once and Ecom Wizard produces native-language versions for Amazon Germany, France, Italy and Spain — properly localised for each marketplace, not word-for-word translation. Reach millions more buyers across Amazon Europe without hiring a translator.
What it does
- • Localises your title, bullet points, item highlight, description and keywords into German, French, Italian and Spanish.
- • Writes like a native copywriter for each marketplace — natural phrasing and local search terms, not literal machine translation.
- • Writes every version to Amazon’s title rules, including the 75-character title limit and the Item Highlight field, in each language.
- • Sends each localised title and description to the matching Amazon marketplace in Linnworks (Amazon.de, .fr, .it, .es) once that country is mapped.
- • Checks the health of every Amazon marketplace you already sell on — flags missing bullets, keywords or thin copy per country.
- • Handles your whole catalogue — from one product to 100,000+ SKUs.
Localisation, not literal translation
A word-for-word translation reads like a robot wrote it — and misses the terms local shoppers actually search for. Ecom Wizard rewrites your listing as a native German, French, Italian or Spanish copywriter would: the right phrasing, the right keywords, and the right structure for that marketplace, grounded in your real product facts.
Compliant in every language
Each localised version follows Amazon’s current rules for that market — the 75-character title cap, the searchable Item Highlight field, clean bullets and backend keywords — so your Amazon EU listings are built right from the start, not just translated.
Straight into Linnworks
Because Ecom Wizard connects to Linnworks, once you’ve mapped each country to its Amazon account, each localised title and description is sent to the matching marketplace listing — Germany, France, Italy or Spain — from one place. Bullets, Item Highlight and backend keywords are shared across marketplaces in Linnworks (they hold your UK copy), so add the translated versions of those in Seller Central.
How it works
- 1
Create your listing
Generate or optimise your Amazon listing once in your own language.
- 2
Pick your markets
Choose Germany, France, Italy and/or Spain — Ecom Wizard localises the whole listing into each language.
- 3
Send to Linnworks
Map each country to its Amazon account in Linnworks once — then each version’s title and description land on that marketplace’s listing, never on your UK one.
Reach all of Amazon Europe
Try Ecom Wizard free on your home marketplace, then unlock Amazon DE, FR, IT and ES on the Scale plan — native-language listings sent straight into Linnworks.
Start free →Frequently asked questions
Which Amazon marketplaces does it cover?+
Amazon Germany (.de), France (.fr), Italy (.it) and Spain (.es) — in German, French, Italian and Spanish. It also reads and health-checks any other Amazon marketplace you already sell on in Linnworks.
Is it just machine translation?+
No. It localises — rewriting the listing in native, natural language with the search terms local buyers use, grounded in your product’s real facts, rather than translating word for word.
Are the localised listings Amazon-compliant?+
Each language version is written to Amazon’s title rules — including the 75-character title limit — with an Item Highlight, bullets and backend keywords you can copy or export. Always review the copy before it goes live.
How much does it cost?+
International (DE/FR/IT/ES) listings are part of the Scale plan (£199/mo ex-VAT) and above — they are not included in the free trial. Each market uses a couple of listing credits from your monthly allowance. See the pricing page for details.
Does it work with Linnworks?+
Yes. Once each country is mapped to its Amazon account in Linnworks, the localised title and description are sent to that marketplace’s listing. Bullets, Item Highlight and keywords are product-wide in Linnworks, so those stay as your UK copy — add the translated versions in Seller Central.